Choosing a POS dealer
Point of Sale Systems | Buyer's Guide
Because of the critical nature of a POS system, choosing a POS
dealer is a big decision - bigger in many ways than the actual
hardware and software choices. Price is an issue, but in many cases
you get what you pay for, so it is worth doing your research before
committing to a POS dealer. Here are some ways to make sure that
your POS dealer is dedicated to and capable of supporting your
business through any problems you might have.
Support
As discussed here, customer support is critical to the success
of a POS installation. Make sure you know exactly what your POS
dealer provides in terms of response times, replacement policies,
and telephone support. This is the single most important aspect of a
POS purchasing decision.
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Installation
The quality of a POS installation can have lasting effects on
your business. Qualified installers will not take a standardized
approach to installation: they will analyze your needs, test
your existing infrastructure, including
power lines, and make sure you get a system that is
customized to your location and business needs. The first week
or two of using a POS system will determine whether it flies or
flops, so a well-tested installation is essential. Ask how often
the POS dealer will be on site during and after your launch -
only until the system is running, or will they come back to
check in and answer the inevitable questions that arise? |
Experience
As with any major business purchase, potential vendors' experience
in the industry is also important. However with POS systems you can
go one step further: investigate how much experience the vendor has
in supplying systems to other companies in your line of business.
Dry cleaners have different needs than liquor stores, and a
self-service cafeteria varies considerably from a sit-down sushi
restaurant. Good POS salespeople will ask you about your business,
find out what your particular needs are, then provide a solution
that is appropriate for you.
Facilities
Visiting POS dealers' facilities can be a great way to get a sense
of their operation. You will be able to check out their repair shop
and get a sense of how busy they are. You may want to ask for an
organizational chart or a tour of their help desk. Depending on your
support needs, proximity may or may not be important to you - if you
plan to rely on telephone support and shipping components back for
repair, it will not matter, but if you expect field technicians to
come to you, distance from the vendor can be a factor.
Demonstrations
Nothing will give you a better sense of how easy a system is to use
than trying it yourself. Some vendors do on-site demos, which gives
you the added advantage of being able to see how the hardware looks
in your location. Others will invite you to try the system in their
office, which gives you that facilities tour we discussed. Either
way, an in-person demo is strongly recommended if you are unfamiliar
with POS systems.
References
Another familiar way to investigate POS dealers for your business is
to ask for references to other customers - make sure to ask for
references that are in business similar to yours. Of course, you
will be referred to the vendor's most satisfied customers, but you
can still learn quite a bit from them. Here are some sample
questions to ask the references:
- How has the POS system influenced your business?
- What do you wish you had done differently?
- Have you needed any support or repairs? How did the vendor
respond?
- Do you know of any one else who uses this system? This can get
you additional references to speak to, some of whom might be more
candid.
- If you had to say one negative thing about the system/dealer,
what would it be?
Do not be afraid to ask for a reference that dislikes the dealer,
as well. Every business has dissatisfied customers from time to
time, and you can certainly learn from them.
Return policies
Most manufacturers offers warranties that will enable you to get
repairs or replacements for any equipment failures, but returning
equipment is more difficult. Many POS dealers charge hefty
restocking fees, $500 and up, for returns on complete systems; some
vendors may allow you to exchange individual pieces of hardware for
others, but some may not accept returns at all. Again, make sure you
understand these policies before you sign a contract.
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